Fashionist and Fashionista’s: The Italian #LookBooks done by #MFI students

Some weeks ago we talked about «Round Table», a special series of meetings for the Brand&Product class organized by MFI Professors Marco Turinetto, Susanne Kreuzer, and Serena Caldarozzi. We are glad to share with you the amazing output that our students realized. Enjoy the Italian way to #beauty and #food! the italian lookbook round table MFI BEAUTY … Continue reading →

#Westwood, #Hilfiger and #Weekday: which tale do they tell?

Hard work for the Brand&Product class. During the course of Brand Design the students were required to select different brands belonging to different levels of the fashion pyramid and to analyze the contents of their ads in order to understand which kind of narration the brands tell. Here you can find one of the best analyses; and the authors … Continue reading →