Latest Entries
project / retail

Ethnographers for a day in the #Milan’s city center #fashion #stores

Hi everybody! Today three students from the Retail master are writing. We are Aleksandra, Francesca and Giovanna. In our Retail course at the Milano Fashion Insitute we are analysing and studying how to manage the retail channel in fashion companies. In fact, nowadays many fashion companies are investing in the retail channel building big flagship stores that offer … Continue reading

brand&product / project

Fashionist and Fashionista’s: The Italian #LookBooks done by #MFI students

Some weeks ago we talked about «Round Table», a special series of meetings for the Brand&Product class organized by MFI Professors Marco Turinetto, Susanne Kreuzer, and Serena Caldarozzi. We are glad to share with you the amazing output that our students realized. Enjoy the Italian way to #beauty and #food! the italian lookbook round table MFI BEAUTY … Continue reading

brand&product / project

#Westwood, #Hilfiger and #Weekday: which tale do they tell?

Hard work for the Brand&Product class. During the course of Brand Design the students were required to select different brands belonging to different levels of the fashion pyramid and to analyze the contents of their ads in order to understand which kind of narration the brands tell. Here you can find one of the best analyses; and the authors … Continue reading


Round table: discovering #Milan through #fashion and #design

Milan: a leading city for the fashion and design scene. Here the Milano Fashion Institute has launched «Round Table», a special series of meetings for the Brand&Product class organized by Professors Marco Turinetto, Susanne Kreuzer, and Serena Caldarozzi. Between March and April, every week a Milan-related topic has been analyzed. 1. FOOD – EATALY open Smeraldo 2. BEAUTY … Continue reading


What the hell is a fashion blog?

Some days ago the Communication class meet Ilaria Ginevra De Munari, an Italian fashion blogger, after a lesson about the fashion blogosphere. Have blogs changed the rules of communication in the fashion role?  We asked students to express their opinion about this phenomenon. Since their appearance some years ago, fashion blogs have become nowadays a recognized … Continue reading